With recent and upcoming mentions of conflict diamonds in popular culture - including books, music and movies - the subject of conflict diamonds is topical again. So it is important that you understand the facts. We can assure you that WR Chance requires written warranties from all our diamond suppliers stating that the diamonds invoiced have been purchased from legitimate sources, and were not involved in funding conflict. The diamond industry is 100% committed to the total eradication of conflict diamonds. If you would like to no more about Conflict Diamonds, please follow this link - http://www.diamondfacts.com.


If you are thinking about buying a diamond,
let the experts guide you.

Why a diamond?

The reasons for buying diamonds are as different as the people who desire them. Through the years, diamonds have provided fulfillment for emotional and practical needs. They are sought after as gifts, status symbols, tokens of romance and even as long-term investments.

Diamonds are durable A diamond is the hardest substance known to man. Because of this fact, it is resistant to deterioration or deformity and its beauty will be enjoyed for many generations.

Diamonds are rare Although there have been new discoveries of gem diamond resources, the supply is still limited. It is a fact that larger diamonds are increasingly harder to come by; when 250 tons of ore are blasted, crushed and processed, chances are there will only be one carat of rough diamonds recovered. And, only 20 percent of all rough diamonds are suitable for cutting into gem diamonds.

Diamonds retain value While diamond prices may fluctuate with economic conditions, even after years of being worn and enjoyed, a diamond retains value.

For more information about grading diamonds, please visit the following websites:

American Gem Society (AGS) Diamond Buyers Class

Gemological Institute of America (GIA) – How to Buy a Diamond